The SEO Intelligence Agency (S.I.A.) is a small group of SEO professionals dedicated to testing SEO methods in a controlled environment and either “Busting or Confirming” each SEO variable and tactic,thereby creating a new set of “SEO Best Practices” based on science rather than theory.

How it started..

It was October,2015 at my (Dori Friend) 4thSEORockstars Summit (where the best of the best underground SEO’ers come together and share their ninja SEO tactics) and Kyle Roof took to the stage. It was a slow start as he pulled out his laptop,thanked us for having him and plugged it into the projector,but…

What happened next had all our mouths open in awe and craving for more!dori

What Kyle did was simply show ushowhe tested single variables on Google and then gave us theresultsof some of these tests. (Which,by the way,had most of the SEO professionals in the room perplexed as we assumed the opposite to be true in at least 1 of his studies) Huge eye-opener!

It was SO simple yet SO powerful.It made complete sense and reminded me of the time ‘I’ was a fanatical tester and the HUGE benefit that came from that.

You see,most SEO professionals know they should be testing,but it is expensive and horribly time consuming. Thus,99% of the SEO industry gets their SEO knowledge from reading forums and articles on MOZ,and then think they ‘know’ what works,when in fact,most of the time,it doesn’t.

dori

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